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The Winged Metal 

Client: UC RUSAL's Center for Social Programs
Coverage: more than
100 000 visitors
Year: 2016, 2017, 2018
Cities: Krasnoyarsk, Moscow, Baku and other

Awards:
The Silver Archer, Siberia. The regional award given for achievements in PR sector:
  • the best project in Siberia in 2017 in corporate communications
  • the Grand Prix of The Silver Archer contest in Siberia in 2017




  • concept creation
  • production
  • organization of the opening event
  • execution of the program
GOALS ACHIEVED
ABOUT THE PROJECT
The Winged Metal educational and career guidance program uncovers the secrets of aluminium: how it is produced and why it is one of the most used and eco-friendly metals in the world.
The program consists of three parts:
  • the experiment show – the program host performs amazing experiments demonstrating the unique properties of aluminium 
  • The Electrolysis master class – visitors decorate an aluminium key fob with the help of electrolysis which is an essential process in aluminium production
  • The interactive exhibition outlines all of the stages of aluminium production and shows the fields of its application.


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